Brewery Blocks Garage

Portland, Oregon
Placemaking, Wayfinding

The parking garage serving the five-block complex where Blitz Weinhard, the West’s oldest continuously operating brewery, used to stand is now a prime destination. To aid in safe and memorable wayfinding for the 1350-car underground garage, we drew upon historical images of the former brewery and city street names from the surface above. Bright colors identify each level while elevator lobbies share a common image for all floors in the stack. Overhead directionals and wall-mounted graphics help drivers find their way to a parking spot, the closest elevator, the exit and an easy return.