Station Place Tower
and Garage

Portland, Oregon
Placemaking, Wayfinding

The Station Place Parking Garage creates a gateway marker for Portland’s River District while inviting visitors to park and stay awhile. The garage’s anchoring stair tower serves as a significant graphic presence. We topped it with a River District flag and flowed similar bands of color along each floor’s perforated “modesty” panel, reflecting color and whimsy both night and day. Inspired by the architect’s building masts, we carried the theme into signage that unites the building and its graphics, and into our design for the Station Place logo.