Experiential Graphic Design


The wayfinding story is one of intention, enhanced by clarity, legibility and accessibility. Here our vocabulary consists of wording, symbols, placement, color, form, materials. Expertise gleaned from decades of experience helps us maximize each of these elements. We examine everything. From internal and external communications, online and off, to details like safety and code compliance. Building on visual, auditory and tactile clues, we create the spatial grammar necessary for successful wayfinding. Each step along the way attended to, so that as the story unfolds, it also enfolds.